Type: eLearning SCORM Course
Client: Chrysler Group LLC
Studio: BBDO DETROIT - RPS
Role: Design Director + Interactive
Chrysler Group LLC produced an industry first hybrid engine design. This Chrysler Academy SCORM compliant eLearning course was designed and developed to ensure that all corporate, dealer and customer facing individuals were apprised of these new technical advances. The course had a set seat time and required a minimum baseline of user retention and pass/fail success rates. The course highlights highly technical aspects in easy to understand object oriented methodology. In support of the educational results driven decisions, gamification and accentuated learning experience were key drivers that improved base score to the mid 90’s. This exceeded initial test score goals by 26% and improved user certification setting a new standard.