Type: Brading Identity
Client: FCA / Chrysler LLC
Studio: BBDO DETROIT - RPS
Role: Design Director / Illustrator
Jeep is one of the most recognizable brands in the world. Also one with a great following. Die-hard enthusiasts. With that in mind, every element created to extend that branding has to fall logically below the primary identity. Below are a cross-section of solutions from event branding, Jeep wearables, Tony Hawk video game integration, Military J8 Branding to icon sets, traditional illustration and technical line are. All of these solutions remain within the Jeep mythos and under the umbrella of one of the most recognizable brands on the planet.