Type: Branding / Identity
Client: I Like Pie Bake Shop
Role: Creative Director + Designer
Awards: GDUSA Branding Award
I LIKE PIE BAKE SHOP Branding Identity utilized their unique take on the traditional pie with small, individual servings — a key component of this California bake shop. The brand called for sophistication, readability and uniquely recognizable iconography mixed with an urban edge and a home town flavor. This unique solution remains a recognizable brand in the local market, and is highlighted in Graphic Design USA Branding Award — ripe for future franchise opportunities.