Dodge Legacy Identity

Type: Brading Identity

Client: FCA / Chrysler LLC

Studio: BBDO DETROIT - RPS

Role: Design Director / Illustrator

Dodge has a long heritage to live up to and expand upon. Below are a variety of brand and identity solutions the extend that brand. Many for Retail Performance Solutions and vehicle launch programs. An important brand execution because a great deal is built off of a product launch. These Brand, Logo, and Identity solutions formulate a resonance with audiences that remains with them. Branding and identity development is one of the most important communication devices. Each branding component and identity design needs to compel, engage and resonate with an audience.


From vehicle launch branding, to vehicle illustrations and extended branding, cross-culture and international branding, sign tie-in and experiential, to icons and interactive, digital brand style guides to utilized BBDO content in the form of Detroit photography repurposed for European location based messaging. Each of these examples reinforces and fortifies the Dodge brand with its extension into different regions, uses and needs.
   

Dodge The Journey Begins Dodge Launch Tour Logo Dodge Journey Vehicle Illustration Dodge Journey Live Launch Tour US Multi-language Branding DODGE RAM Challenge Tour Branding Journey Live Launch Tour Neon Concept Branding Dodge Journey Persona Illustrations

Dodge European Subway Signage Dodge European Subway Detroit Photo Poster Images 01-02 Dodge European Subway Detroit Photo Poster Images 03 Dodge European Subway Detroit Photo Poster Images 04