Type: Integrated Marketing / Branding
Client: Vision West Optical Buying Group
Role: Design Director
Vision West is a premier Optical Buying Group supporting indepenedant opticians and national optometirc societies. Their business model offered exclusive discounts buying through their network offering industry exclusive payment structures, discounts and services. Having the honor of assisting Vision West in the evolution of their company, various industry challenges, uprising of doctor alliances, and sifts in industry needs.
Everything from digital online web and interactive presence, digital marketing, eMarketing, eLearning, corporate, member and vendor communications and support, the evolution of their newsletter into an premier industry magazine (produced both digitally as well as traditional print), sales and business support materials, cross-promotion and vendor support for companies such as: HOYA, Zeiss, Luxottica, Marchon, Safilo, Tura, Marcolin, Oakley, WileyX, Gunnar and many more.
Our support runs the gamit and enabled Vision West to compete with larger companies — in their own back yard, leading to great success. Want to find out specifics about the ROI and successful deployments. Scroll down to the START A PROJECT and we can show you.