Type: eCommerce Site
Client: JIVE Records
Role: Ideation / UX/UI / Design
Jive Records needed an interactive presence to highlight the globally recognized talent within their label. The website needed to be content manageable and have several different user types and profiles, work in accordance with current user standards and capitalize on versatile cross-platform audio components. Identifying user flows and projected user paths, content strategy, technological and additional promotional elements set the foundation for the site workflow and breadth of artist and audio based content.