Type: Branding + Marketing
Client: FMG - National Florists
Role: Design Director / Illustrator
Florist Marketing Group managed hundreds of marketing materials for florists across the country. As part of the direct-to-print system that was built, each florist could select from a variety of unique designs for general direct mailing as well as seasonal and holidays. Customization of standard FTD, Teleflora products and giving each florist (or florist location) the capability to highlight custom offerings really took the program to a higher level.